With the Live TV feature, users can access Live TV content from the services they have subscribed to on their Fire TV. To make this possible, the company has got popular content providers like SonyLIV, Voot, Discovery+, NextG TV, and Zee5 (coming soon) on board to integrate their Live TV experience on its streaming device. These providers open access to popular channels, such as Sony SAB HD, Colors HD, SET HD, Nick HD+, Dangal, DD National, News18 India, MTV Beats HD, SONY BBC Earth HD, Mastii TV Music, and Discovery, with content from Zee5 expected to be available soon. Fire TV users who have subscribed to any of these content providers and have downloaded their apps on their Fire TV will see an ‘On Now’ row on the home screen. There will be a red bar on the bottom of each content thumbnail to indicate the real-time progress. Furthermore, users can also set channels as favorite and access them using voice via Alexa.
In addition, with the Live TV feature, users can also access the Fire TV channel guide in the ‘Options’ row of the ‘Live’ tab, which makes accessing Live TV and favorite channels hassle-free and easy. On the other hand, for customers who have the new Fire TV Lite, the company made Live TV discovery even easier by providing a guide button on the Alexa Voice Remote Lite.
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